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Shelby Toompas Heather Richardson Mikenna Pierotti Jake Stump
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Ignite!

Ignite!

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The Encova Center for Innovation and Entrepreneurship continues to empower budding entrepreneurs across the Mountain State with the tools needed to flourish. The Encova Center is launching IgniteWV, thanks to $200,000 in grant funding from the Claude Worthington Benedum Foundation.

IgniteWV is a program open to anyone interested in growing a business in West Virginia. The competition features two tracks — one for Main Street, community-oriented businesses that need technical assistance funding, and another for technology and innovation-focused businesses that are seeking investment.

“Small businesses are vital in building a strong and diverse economy in West Virginia for the future,” Tara St. Clair, program director for the Encova Center, said. “By equipping West Virginians with entrepreneurial skills and funding, we’re building a sustainable pipeline of entrepreneurial talent to support our local communities.”

Written by: Jake Stump

Economics, Gentrification and Crime

You often don’t think of gun violence, gentrification and drug crime when thinking about business education. But one recent economics alumnus found a research niche on that topic. 

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Fashion and Finance

Interested in finance, but also fashion? You can do both! John Pineda, finance senior and fashion merchandising minor, attended New York Fashion Week this fall as a production coordinator. He had the opportunity to see what goes on behind the scenes to put on a show — everything from hair and makeup to seating, lighting, ticketing and security.

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Need help? Just AeSC!

The Becker Academic Engagement Success Center (AeSC) – named after alumni W. Marston “Marty” and Katherine Becker – supports students through peer-assisted tutoring, mentoring and career coaching, equipping them with real-world professional soft and hard skills so they have a competitive advantage in the marketplace.

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Get Hyped

How did a global megacompany decide to invest in the Mountain State in developing the transportation of the future? Well, we have the Chambers College, Vantage Ventures and its Executive Director Sarah Biller to thank for helping land Virgin Hyperloop. The company announced it would build a certification center spanning nearly 800 acres in Tucker and Grant counties. When completed, the Virgin Hyperloop system expects to carry passengers in pods through a vacuum tube at speeds breaking 600 mph. Read more about it in an upcoming feature story in 2021 in WVU Magazine. 

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