In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.
First Pitch
Supported by Silicon Valley CEO Ray Zinn, the first ZinnStarter Pitch Competition, hosted by the LaunchLab, gave aspiring collegiate entrepreneurs an opportunity to win cash to build their ideas into the next groundbreaking product or business. Winners included: First place ($2,500): Emma Adams, WVU animal and nutritional sciences major, and her business idea PetRecord, which provides universal medical records for pets in emergency situations; second place ($1,500): Cameron Keefe, global supply chain management major, and her idea ThermoRoller, which combines physical massage with temperature control to relieve sore muscle pain; and third place ($1,000) to the team of Austin Davis, Anne Byer and Emily Thomas, from the University of Charleston, and their idea Second Chance, a program that helps give active control back to people with quadriplegia and paraplegia.
Outstanding!
Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
Trending
Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.
No Dessert - or Dinner
One of seven West Virginians don't know where or when they’ll get their next meal. Food deserts are defined by the USDA as areas that lack fresh and healthful foods, and these are found throughout the state in impoverished areas lacking grocery stores, farmers’ markets and healthy food providers. John Saldanha, Sears chair in global supply chain management, is addressing this West Virginia problem head-on with his supply chain technology students. Read more in an upcoming edition of our magazine.