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Brad Price headshot

In Service to the State

In Service to the State

Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body. 

Price’s research has supported WVU’s land grant mission in many fields, including COVID-19 vaccine distribution, rural healthcare and the opioid epidemic. In looking for cutting-edge solutions to practical problems, Price has exemplified what it means to serve the state and its people. 

“I want my work to have impact years before it reaches a journal,” Price said as part of his presentation at AACSB’s International Conference and Annual Meeting held April 15 in Atlanta, Ga. 

Read more about Price’s research.

Feminine Appeal

After graduating magna cum laude in finance and economics in 2008, Nesha Sanghavi launched UG Apparel, collegiate sports fashions for women. As a varsity cheerleader for the WVU football and basketball teams, Sanghavi noticed the lack of feminine appeal in WVU clothing. So she did something about it. How successful has she been? Enough to donate $100,000 to establish an endowed scholarship and student enrichment fund in her name. She was named to the Roll of Distinguished Alumni in 2019.

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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A Mountaineer in Town Hall

Some people take their business public. Chambers College alumnus Eric Mason took his business to the public. 

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Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

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Bank on it

The Center for Financial Literacy and Education, in conjunction with the Finance Department, received an Executive Training Program Gift for $38,000. Finance Faculty Brant Hammer, Frank DeGeorge and David Fragale will teach a 15-week program to a group of burgeoning portfolio managers from United Bank. This partnership was initiated through the 2019 Bank Summit and cultivated further due to a long-standing relationship with finance Professor Paul Speaker.

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