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In Service to the State

In Service to the State

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Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body. 

Price’s research has supported WVU’s land grant mission in many fields, including COVID-19 vaccine distribution, rural healthcare and the opioid epidemic. In looking for cutting-edge solutions to practical problems, Price has exemplified what it means to serve the state and its people. 

“I want my work to have impact years before it reaches a journal,” Price said as part of his presentation at AACSB’s International Conference and Annual Meeting held April 15 in Atlanta, Ga. 

Read more about Price’s research.

Written by: Andrew Marvin

Breaking the Mold

MBA graduate Kristin Morvik is using her business education to educate the world.  

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Brant Hammer Appointed Fred T. Tattersall Excellence in Financial Industry Chair

Brant Hammer, teaching assistant professor in the Finance department, has been appointed as the Fred T. Tattersall Excellence in Financial Industry Chair.

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Need help? Just AeSC!

The Becker Academic Engagement Success Center (AeSC) – named after alumni W. Marston “Marty” and Katherine Becker – supports students through peer-assisted tutoring, mentoring and career coaching, equipping them with real-world professional soft and hard skills so they have a competitive advantage in the marketplace.

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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