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Brad Price headshot

In Service to the State

In Service to the State

Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body. 

Price’s research has supported WVU’s land grant mission in many fields, including COVID-19 vaccine distribution, rural healthcare and the opioid epidemic. In looking for cutting-edge solutions to practical problems, Price has exemplified what it means to serve the state and its people. 

“I want my work to have impact years before it reaches a journal,” Price said as part of his presentation at AACSB’s International Conference and Annual Meeting held April 15 in Atlanta, Ga. 

Read more about Price’s research.

Fans Arrive Like Butterflies

Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.

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Learning Through Service

In the service learning unit of the Chambers College's on-campus MBA program, students design, plan and execute a project to benefit a local nonprofit or small business of their choosing. This year’s projects netted big results: 

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Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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Breaking the Mold

MBA graduate Kristin Morvik is using her business education to educate the world.  

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