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The Art of Giving

The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

In his research, he has uncovered various mismatches between giver and recipient. For instance, recipients welcome sentimental presents like handwritten notes or photographs, or unconventional gifts like an e-reader for Valentine’s Day, but they won’t get those from most givers, who see too much risk that these gifts will miss the mark. 

And Givi has discovered that givers focus on the gratifying moment when the bow comes off, the fun present is revealed and the smile lights up, while recipients want practical gifts they can use for a long time. Read more about Givi’s research here.

Business Butterfly Effect

What happens to small businesses when big retailers shut down?

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The Future is Innovative Females

In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!” 

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Cyber Successes

Christopher Ramezan, assistant professor of management information systems and coordinator of the business cybersecurity management program, was recently recognized for his teaching prowess by two different organizations. 

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Chambers' Campus Cameo

Our business students were energized by College namesake and proud West Virginia native  John Chambers, who visited campus with his wife, Elaine earlier this semester. He inspired our Entrepreneurship classes and student fellows by sharing his lessons learned from 20 years of leading Cisco Systems as CEO.

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A Big Four Dream

Lana Latif has already met her goal of securing a job with a Big Four accounting firm -- and she’s still in grad school. Latif will earn her master’s in accountancy in 2021 before heading to Pittsburgh to be an assurance associate at Ernst & Young. According to her mentor, Gary LeDonne, this is a great success story for Latif who came to WVU after living with her family in Palestine. 

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