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The Art of Giving

The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

In his research, he has uncovered various mismatches between giver and recipient. For instance, recipients welcome sentimental presents like handwritten notes or photographs, or unconventional gifts like an e-reader for Valentine’s Day, but they won’t get those from most givers, who see too much risk that these gifts will miss the mark. 

And Givi has discovered that givers focus on the gratifying moment when the bow comes off, the fun present is revealed and the smile lights up, while recipients want practical gifts they can use for a long time. Read more about Givi’s research here.

On The Board

Rodney Williams, an alumnus of the Chambers College, has been named one of the newest members of the WVU Alumni Association Board of Directors. Elected during the November 2022 meeting, Williams will serve a six-year term expiring in 2028.

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Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

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Goal!

Management Information Systems alumnus Jack Elliott helped the Philadelphia Union win the Supporters Shield, given for finishing first in the Major League Soccer regular season. Elliott, who played for the WVU soccer team from 2013 to 2016, plays as a defender. 

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When Life Hands You Lemons

In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.

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