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The Art of Giving

The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

In his research, he has uncovered various mismatches between giver and recipient. For instance, recipients welcome sentimental presents like handwritten notes or photographs, or unconventional gifts like an e-reader for Valentine’s Day, but they won’t get those from most givers, who see too much risk that these gifts will miss the mark. 

And Givi has discovered that givers focus on the gratifying moment when the bow comes off, the fun present is revealed and the smile lights up, while recipients want practical gifts they can use for a long time. Read more about Givi’s research here.

The Hall

The West Virginia Business Hall of Fame posthumously honored coal industry billionaire and philanthropist Chris Cline and three other state business leaders who have led widespread growth.

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From Business to Blankets

For over a decade, Mountaineers have become Blanketeers. 

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A Mountaineer in Town Hall

Some people take their business public. Chambers College alumnus Eric Mason took his business to the public. 

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Lasting Impact

A good book can change your life. A good research paper can change many lives.

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Supply Change

Bernie Quiroga, associate professor of supply chain management and program coordinator of global supply chain management, coauthored a paper that analyzes the effectiveness of urgent care for stroke victims. The paper, published in the Journal of Operations Management, uses supply chain methodology to determine best practices for patient care. 

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