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A Divine Business Plan

A Divine Business Plan

Religiosity can help turn believers into entrepreneurs, according to Nancy McIntyre, associate professor of management at the Chambers College. A study by McIntrye found that when religiosity is more than attending a place of worship — “when it’s a commitment to religious principles and activities” — it strengthens the desire to create a business with a conscience. 

“This research is about religiosity’s role in the creation of entrepreneurial ventures,” she said. “While many of us, at some point in our lives, talk about wanting to start our own business, most of us don’t talk about starting a business that will solve a large social issue.”

Her findings were published in the Journal of Business Research. Read more about the study here.

Lasting Impact

A good book can change your life. A good research paper can change many lives.

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Tipping Points

Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

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Business Butterfly Effect

What happens to small businesses when big retailers shut down?

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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First Pitch

Supported by Silicon Valley CEO Ray Zinn, the first ZinnStarter Pitch Competition, hosted by the LaunchLab, gave aspiring collegiate entrepreneurs an opportunity to win cash to build their ideas into the next groundbreaking product or business. Winners included: First place ($2,500): Emma Adams, WVU animal and nutritional sciences major, and her business idea PetRecord, which provides universal medical records for pets in emergency situations; second place ($1,500): Cameron Keefe, global supply chain management major, and her idea ThermoRoller, which combines physical massage with temperature control to relieve sore muscle pain; and third place ($1,000) to the team of Austin Davis, Anne Byer and Emily Thomas, from the University of Charleston, and their idea Second Chance, a program that helps give active control back to people with quadriplegia and paraplegia. 

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