Mason Harp is not only a Chambers College marketing junior, but he is also WVU’s Coca-Cola Ambassador. In fact, he is currently ranked 1st on the leaderboard for Coca-Cola Campus Ambassadors. “I am extremely excited to be working with Coca-Cola. The chance to add a Fortune 500 Company to my resume will help make me more marketable when applying for internships and other future opportunities,” Harp said.
Tipping Points
Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.
Cyber Successes
Christopher Ramezan, assistant professor of management information systems and coordinator of the business cybersecurity management program, was recently recognized for his teaching prowess by two different organizations.
Trending
Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.
Celebrating in Style
When COVID-19 hit, many faculty members were left learning virtual tools and hoping for some good news. Our Associate Professor of Marketing, Dr. Laurel Cook, did both. Cook receiving the news of her award of tenure was both exciting and joyful – a rainbow over the year 2020. While she could not throw the celebration party she had always wanted out of respect for our state’s COVID-19 restrictions, she did throw a one-of-a-kind photo session to share her news. “As a first-generation faculty member, this achievement is a reflection of the support and encouragement of my family,” said Cook. “Plus, this award bodes well for future generations in my family, and I am also incredibly grateful to West Virginia University and Chambers College.”
Business Butterfly Effect
What happens to small businesses when big retailers shut down?