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Business Butterfly Effect

Fans Arrive Like Butterflies

Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.

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Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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Focus Forward

A student veteran and graduate student in business administration is in elite company as one of only 18 women chosen for a fellowship designed to support military-connected females.

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The Future is Innovative Females

In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!” 

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Life-changing

Working as a program manager at Honeywell seems like a sweet enough gig, but imagine expanding your technical skills and knowledge base while in that position. Scott Branham chose that path when he enrolled in WVU Online’s Business Data Analytics program. Read more about Branham’s journey here

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