What happens to small businesses when big retailers shut down?
John Deskins, director of the Bureau of Business and Economic Research, helped answer that question posed by CNN in this news article: https://www.cnn.com/2023/12/30/business/small-businesses-big-retailers-impact/index.html
Written by: Jake Stump
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
MBA graduate Kristin Morvik is using her business education to educate the world.
Brant Hammer, teaching assistant professor in the Finance department, has been appointed as the Fred T. Tattersall Excellence in Financial Industry Chair.
Passing the CPA (Certified Public Accountant) exam is a big career step for all accounting students.
2023 marks the 20th year of law firm Steptoe & Johnson’s participation in the FAFE (Forensic Accounting and Fraud Examination) graduate program’s Moot Court exercise. This capstone experience puts students’ skills to the test by having them investigate mock cases based on real-world financial crimes, culminating in a trial where they must testify as to their findings.
