The_Ticker

Tyler Laka

I Scream, You Scream

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

Check out Rolling Hills Ice Cream Instagram account → @rollinghillsicecream

Take Stock

Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.

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When Life Hands You Lemons

In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.

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Leidos and the Future of Business

Leidos, a Fortune 500 science and technology leader, partnered with the Chambers College in October for the ‘State of Innovation: Top Emerging Technologies Poised to be Key Drivers of a Post Pandemic World’ seminar. The event was part of the Leidos “Future of Business” series, designed to explore disciplines that are disrupting the business world, including cybersecurity, data analytics, cloud computing and the world of fintech. 

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Economics graduate honored with Order of Augusta

Senior William Turman was honored with the Order of Augusta, WVU’s highest student award. An economics major from Barboursville, Turman has had an extremely active WVU career, participating in the Army’s Reserve Officer Training Corps, the Student Government Association and the Chambers College’s Behavioral Economics and Situational Testing (BEAST) Lab, which he also named. His next steps include being commissioned as a second lieutenant in the Army, interning with Sen. Shelley Moore Capito and pursuing his graduate studies in economics.

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