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Tyler Laka

I Scream, You Scream

I Scream, You Scream

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Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

Check out Rolling Hills Ice Cream Instagram account → @rollinghillsicecream

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Photos by: Imago Imaging 

Leaving her own Mark

For many students, WVU feels like family. For Amaya Gray, it is family. Gray’s grandfather, Ken Gray, may have founded the long-standing program WVUp All Night (which hosts events and activities for students as an alternative to the bar scene), but Gray is leaving her own mark as a Mountaineer. She’s been part of the Career Readiness Program with our in-house Center for Career Development, served as a Peer Mentor for incoming freshmen in BCOR 191 and a Chambers College Ambassador, has been a member of the Student Managed Investment Fund (SMIF) with Naomi Boyd, and founded Students of Color in Business with the help of Susan Lantz. “Students of Color in Business is geared towards business students and business minors, as well as any student who wants to be an entrepreneur or learn more about business,” Gray said. 

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Front of the House

Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association. 

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Mountaineers Sans Frontières

Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

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Tipping Points

Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

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When Life Hands You Lemons

In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.

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