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Tyler Laka

I Scream, You Scream

I Scream, You Scream

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Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

Check out Rolling Hills Ice Cream Instagram account → @rollinghillsicecream

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Photos by: Imago Imaging 

All Women, All Business

Prior to 2019, West Virginia University was the only Big 12 school without a student organization dedicated to women in business. That fall semester, Deanna Crumm – now a marketing and organizational leadership senior – and other young women in the Chambers College began the University’s first Women in Business student organization to foster a supportive community of women and equip them with the knowledge, skills and network to succeed and follow their passions. 

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Lasting Impact

A good book can change your life. A good research paper can change many lives.

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Feminine Appeal

After graduating magna cum laude in finance and economics in 2008, Nesha Sanghavi launched UG Apparel, collegiate sports fashions for women. As a varsity cheerleader for the WVU football and basketball teams, Sanghavi noticed the lack of feminine appeal in WVU clothing. So she did something about it. How successful has she been? Enough to donate $100,000 to establish an endowed scholarship and student enrichment fund in her name. She was named to the Roll of Distinguished Alumni in 2019.

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First Pitch

Supported by Silicon Valley CEO Ray Zinn, the first ZinnStarter Pitch Competition, hosted by the LaunchLab, gave aspiring collegiate entrepreneurs an opportunity to win cash to build their ideas into the next groundbreaking product or business. Winners included: First place ($2,500): Emma Adams, WVU animal and nutritional sciences major, and her business idea PetRecord, which provides universal medical records for pets in emergency situations; second place ($1,500): Cameron Keefe, global supply chain management major, and her idea ThermoRoller, which combines physical massage with temperature control to relieve sore muscle pain; and third place ($1,000) to the team of Austin Davis, Anne Byer and Emily Thomas, from the University of Charleston, and their idea Second Chance, a program that helps give active control back to people with quadriplegia and paraplegia. 

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