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Lasting Impact

Lasting Impact

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A good book can change your life. A good research paper can change many lives.

In April 2024, Professor of Management Jeff Houghton was recognized for his work on “Effective Stress Management: A Model of Emotional Intelligence, Self-Leadership, and Student Stress Coping,” which presents a model of the relationships between emotional intelligence, self-leadership and stress coping for management students.

The catch? That paper was published in 2012.

Its publisher, the Journal of Management Education, recognized Houghton and his co-authors with its Lasting Impact Award, presented for research that has demonstrated significant impact on management educators for at least ten years.

"I'm honored to have my paper selected for 2023 Lasting Impact Award from the Management and Organizational Behavior Teaching Society and Sage Publications,” said Houghton. “It's gratifying to know that my paper is still making a difference more than a decade after its initial publication.”

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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In Service to the State

Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body. 

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Breaking the Mold

MBA graduate Kristin Morvik is using her business education to educate the world.  

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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The Future is Innovative Females

In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!” 

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