Jana El-Khatib, a Master of Business Administration student from Hurricane, West Virginia, was one of four WVU students to earn the Critical Language Scholarship from the U.S. Department of State. Over the summer of 2021, El-Khatib got to study Indonesian, a language she became interested in after spending time living in Southeast Asia as a Fulbright English Teaching Assistant. She hopes to use the skills gained from the scholarship to improve her cultural competency for a future career as a healthcare provider.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
Come One, Come All
This year, our College welcomed the highest incoming freshman class to date – more than 600 incoming first-year students. Our Undergraduate Recruitment team goes above and beyond to provide a personalized experience for our admitted students. “Call and letter writing campaigns are completed with the purpose of a) assisting with the application process, b) answering any questions students and their parents may have, and c) making students feel special. Many other colleges do not employ the methods that we do. The feedback we receive routinely mentions the personalized experience as a reason for choosing Chambers and WVU,” said Rebel Smith, Assistant Dean for Undergraduate Programs.
A Refreshing Experience
Mason Harp is not only a Chambers College marketing junior, but he is also WVU’s Coca-Cola Ambassador. In fact, he is currently ranked 1st on the leaderboard for Coca-Cola Campus Ambassadors. “I am extremely excited to be working with Coca-Cola. The chance to add a Fortune 500 Company to my resume will help make me more marketable when applying for internships and other future opportunities,” Harp said.
The Art of Giving
In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.
Virtual Globetrotting
While COVID-19 has forced us to pivot the way we work and play, the Robbins Center for Global Business and Strategy is no exception. In fact, two virtual activities alone in October saw more than 250 students involved in international lecture, case analyses and culture sessions in Hong Kong and Bahrain. “Framed in this way, that's very promising international reach between WVU and these two international partners,” said David Dawley, executive director of the Robbins Center.