Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
Economics, Gentrification and Crime
You often don’t think of gun violence, gentrification and drug crime when thinking about business education. But one recent economics alumnus found a research niche on that topic.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
Front of the House
Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association.
Life-changing
Working as a program manager at Honeywell seems like a sweet enough gig, but imagine expanding your technical skills and knowledge base while in that position. Scott Branham chose that path when he enrolled in WVU Online’s Business Data Analytics program. Read more about Branham’s journey here.
A Big Four Dream
Lana Latif has already met her goal of securing a job with a Big Four accounting firm -- and she’s still in grad school. Latif will earn her master’s in accountancy in 2021 before heading to Pittsburgh to be an assurance associate at Ernst & Young. According to her mentor, Gary LeDonne, this is a great success story for Latif who came to WVU after living with her family in Palestine.