Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
Brite Ideas
The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.
Embodying the Mountaineer Spirit
Congratulations to marketing student Madison Bowers, who was named a Mountaineer of Distinction this fall. The award was presented during WVU’s Mountaineer Week in October 2021 and recognizes exemplary academic achievement and extracurricular involvement. Way to go, Madison! “As someone who is from a tiny town in Coal County, West Virginia, winning this award meant the world to me. I firmly believe that it takes a village to raise a kid and I am endlessly thankful to my family, friends, community, and Chambers College family, for their help along the way. Once a Mountaineer, always a Mountaineer.”
February Research Successes
Our roundup of Chambers College research publications, media appearances, awards, achievements and other noteworthy tidbits.
Take Stock
Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.