Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
The Art of Giving
In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.
Tipping Points
Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.
Testify
John Deskins, director of the WVU Bureau of Business and Economic Research, testified on Capitol Hill before the U.S. Senate Committee on Energy and Natural Resources in July. The topic? The importance of energy innovation to economic growth.
Welcome to the Hall
Three West Virginians with careers in energy, restaurant franchising and industrial service are the newest members of the West Virginia Business Hall of Fame.
February Research Successes
Our roundup of Chambers College research publications, media appearances, awards, achievements and other noteworthy tidbits.