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Jody Crosno

Outstanding!

Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

Leaving her own Mark

For many students, WVU feels like family. For Amaya Gray, it is family. Gray’s grandfather, Ken Gray, may have founded the long-standing program WVUp All Night (which hosts events and activities for students as an alternative to the bar scene), but Gray is leaving her own mark as a Mountaineer. She’s been part of the Career Readiness Program with our in-house Center for Career Development, served as a Peer Mentor for incoming freshmen in BCOR 191 and a Chambers College Ambassador, has been a member of the Student Managed Investment Fund (SMIF) with Naomi Boyd, and founded Students of Color in Business with the help of Susan Lantz. “Students of Color in Business is geared towards business students and business minors, as well as any student who wants to be an entrepreneur or learn more about business,” Gray said. 

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Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

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The Future is Innovative Females

In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!” 

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Cap it Off

Just like the COVID-19 vaccine protects against contracting the contagious virus, the collective elements of self-efficacy, optimism, hope and resiliency - otherwise known as “PsyCap” - helps inoculate employees from the negative effects of working through a pandemic, according to Jeffery Houghton, management professor. Houghton and two of his Ph.D. students, Richard Oxarart and Luke Langlinais, found that those lagging in PsyCap characteristics drifted to maladaptive behaviors and exhibited a high perception of stress. Read more at WVUToday.

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Dressing the Part

For some, getting a new job means splurging on a new wardrobe. For us here at the Chambers College, our new building came with a new closet – the Career Closet.

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