Just like the COVID-19 vaccine protects against contracting the contagious virus, the collective elements of self-efficacy, optimism, hope and resiliency - otherwise known as “PsyCap” - helps inoculate employees from the negative effects of working through a pandemic, according to Jeffery Houghton, management professor. Houghton and two of his Ph.D. students, Richard Oxarart and Luke Langlinais, found that those lagging in PsyCap characteristics drifted to maladaptive behaviors and exhibited a high perception of stress. Read more at WVUToday.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
Breaking the Mold
MBA graduate Kristin Morvik is using her business education to educate the world.
Front of the House
Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association.
A Big Four Dream
Lana Latif has already met her goal of securing a job with a Big Four accounting firm -- and she’s still in grad school. Latif will earn her master’s in accountancy in 2021 before heading to Pittsburgh to be an assurance associate at Ernst & Young. According to her mentor, Gary LeDonne, this is a great success story for Latif who came to WVU after living with her family in Palestine.
The Economics of Ergonomics
A Chambers College student can become anything. Like his father before him, Economics Ph.D. graduate Perry Ferrell became a carpenter.