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Photo of Perry Ferrell with a desk he built

The Economics of Ergonomics

The Economics of Ergonomics

A Chambers College student can become anything. Like his father before him, Economics Ph.D. graduate Perry Ferrell became a carpenter.

A former Economics professor, Ferrell found himself growing tired of the sedentary lifestyle. Inspired to stand up and use his hands for something other than typing, he drew on a combination of what he’d learned from his father and what he’d taught himself to produce what he called the Pheral Desk.

“After completing the desk, I realized I had something scalable,” Ferrell wrote on his website. “I can't be the only person who wants a little class in their home office, right?"

That led Ferrell to start his own business, Pheral Designs, so he could bring custom furniture to consumers. With an emphasis on creating aesthetically-pleasing home offices, his signature products include standing desks and accompanying storage, as well as cabinetry and other custom furniture.

“The biggest benefit of my time in grad school was self-directed study,” Ferrell said. “There’s always a new skill to learn. I’m problem-solving every day, and the ability to teach myself, which the Economics Ph.D. program fostered, has been invaluable.”

Need help? Just AeSC!

The Becker Academic Engagement Success Center (AeSC) – named after alumni W. Marston “Marty” and Katherine Becker – supports students through peer-assisted tutoring, mentoring and career coaching, equipping them with real-world professional soft and hard skills so they have a competitive advantage in the marketplace.

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

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Fans Arrive Like Butterflies

Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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