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Photo of Kristin Morvik holding big picture frame with text "In My Rebel Era"

Breaking the Mold

Breaking the Mold

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MBA graduate Kristin Morvik is using her business education to educate the world.  

Formerly a brand manager for corporate entities like Kroger and the Cincinnati Bengals, Morvik made a career transition to become a business education teacher at Boone County High School in Kentucky. Public education proved to be her true calling, yielding big results for Boone County students. Morvik – who is also involved as a dance coach and Future Business Leaders of America coach – recently won her district’s Break the Mold Award, which is given to teachers who go above and beyond in connecting with the school community. 

“I hope I can encourage my students to go into business,” said Morvik, “And that they’ll maybe be change agents for better ways of learning business.” 

Learn more about Morvik and her accomplishment. 

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Just Say 'No'

Rejoice introverts and, generally, anyone who wants to decline a social invitation. Recent research by Julian Givi, assistant professor of marketing, shows that it's ok to decline party invitations. His research has gained national and international coverage: https://wvutoday.wvu.edu/resources/how-to-say-no

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A River Runs Through Wall Street

Chambers College alumnus Michael Shalhoup was recently profiled in Forbes for his work in the field of wealth management. This proud West Virginian and avid fly fisherman has emerged as a prominent figure in the finance industry, overseeing more than $1.7 billion in assets at Merrill Lynch. 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Brite Ideas

The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

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Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

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