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Beauty and the Least (Paid) $$$

Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

Using a face recognition and machine learning approach, researchers found that head coaches with a more aggressive appearance earned a salary premium. More attractive football coaches, on the other hand, faced a salary discount.

And, because you’re probably already wondering, Neal Brown ranked among the top quarter of attractive coaches.

Former WVU football coach Dana Holgorsen was ranked “substantially less attractive.”

“One explanation for the attractiveness discount and aggressiveness premium may stem from that fact that American football is a very aggressive sport, and an unattractive face might signal mental and physical toughness, viewed as a desirable characteristic in this market,” Humphreys said. Tackle more at go.wvu.edu/footballbeauty.

Take Stock

Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.

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Brite Ideas

The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

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Front of the House

Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association. 

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Testify

John Deskins, director of the WVU Bureau of Business and Economic Research, testified on Capitol Hill before the U.S. Senate Committee on Energy and Natural Resources in July. The topic? The importance of energy innovation to economic growth.

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Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

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