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Beauty and the Least (Paid) $$$

Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

Using a face recognition and machine learning approach, researchers found that head coaches with a more aggressive appearance earned a salary premium. More attractive football coaches, on the other hand, faced a salary discount.

And, because you’re probably already wondering, Neal Brown ranked among the top quarter of attractive coaches.

Former WVU football coach Dana Holgorsen was ranked “substantially less attractive.”

“One explanation for the attractiveness discount and aggressiveness premium may stem from that fact that American football is a very aggressive sport, and an unattractive face might signal mental and physical toughness, viewed as a desirable characteristic in this market,” Humphreys said. Tackle more at go.wvu.edu/footballbeauty.

Front of the House

Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association. 

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Get Hyped

How did a global megacompany decide to invest in the Mountain State in developing the transportation of the future? Well, we have the Chambers College, Vantage Ventures and its Executive Director Sarah Biller to thank for helping land Virgin Hyperloop. The company announced it would build a certification center spanning nearly 800 acres in Tucker and Grant counties. When completed, the Virgin Hyperloop system expects to carry passengers in pods through a vacuum tube at speeds breaking 600 mph. Read more about it in an upcoming feature story in 2021 in WVU Magazine. 

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Something in the Air

A paper coauthored by Economics Professors Brad Humphreys and Jane Ruseski has been chosen by its journal of publication, Sports Economic Review, as its best paper of the year. Their research suggests that cities with professional sports teams bear increased flu mortality rates. Read the paper on Sports Economic Review.

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Fashion and Finance

Interested in finance, but also fashion? You can do both! John Pineda, finance senior and fashion merchandising minor, attended New York Fashion Week this fall as a production coordinator. He had the opportunity to see what goes on behind the scenes to put on a show — everything from hair and makeup to seating, lighting, ticketing and security.

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Leaving her own Mark

For many students, WVU feels like family. For Amaya Gray, it is family. Gray’s grandfather, Ken Gray, may have founded the long-standing program WVUp All Night (which hosts events and activities for students as an alternative to the bar scene), but Gray is leaving her own mark as a Mountaineer. She’s been part of the Career Readiness Program with our in-house Center for Career Development, served as a Peer Mentor for incoming freshmen in BCOR 191 and a Chambers College Ambassador, has been a member of the Student Managed Investment Fund (SMIF) with Naomi Boyd, and founded Students of Color in Business with the help of Susan Lantz. “Students of Color in Business is geared towards business students and business minors, as well as any student who wants to be an entrepreneur or learn more about business,” Gray said. 

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