When COVID-19 hit, many faculty members were left learning virtual tools and hoping for some good news. Our Associate Professor of Marketing, Dr. Laurel Cook, did both. Cook receiving the news of her award of tenure was both exciting and joyful – a rainbow over the year 2020. While she could not throw the celebration party she had always wanted out of respect for our state’s COVID-19 restrictions, she did throw a one-of-a-kind photo session to share her news. “As a first-generation faculty member, this achievement is a reflection of the support and encouragement of my family,” said Cook. “Plus, this award bodes well for future generations in my family, and I am also incredibly grateful to West Virginia University and Chambers College.”
Economics, Gentrification and Crime
You often don’t think of gun violence, gentrification and drug crime when thinking about business education. But one recent economics alumnus found a research niche on that topic.
Tipping Points
Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.
Outstanding!
Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
A Divine Business Plan
Religiosity can help turn believers into entrepreneurs, according to Nancy McIntyre, associate professor of management at the Chambers College. A study by McIntrye found that when religiosity is more than attending a place of worship — “when it’s a commitment to religious principles and activities” — it strengthens the desire to create a business with a conscience.
A Mountaineer in Town Hall
Some people take their business public. Chambers College alumnus Eric Mason took his business to the public.