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All Women, All Business

All Women, All Business

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Prior to 2019, West Virginia University was the only Big 12 school without a student organization dedicated to women in business. That fall semester, Deanna Crumm – now a marketing and organizational leadership senior – and other young women in the Chambers College began the University’s first Women in Business student organization to foster a supportive community of women and equip them with the knowledge, skills and network to succeed and follow their passions. 

Today, the organization has more than 60 members.

“My favorite part of WiB is seeing those around me transform into confident, professional women who are comfortable with owning who they are and who lift up those around them,” Crumm said.

WiB focuses on professional development through female faculty and local female business owner panels, employer guest speakers, networking events, salary negotiation workshops and more. The group also pairs that with social and community service opportunities.

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Mountaineers Sans Frontières

Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Just Say 'No'

Rejoice introverts and, generally, anyone who wants to decline a social invitation. Recent research by Julian Givi, assistant professor of marketing, shows that it's ok to decline party invitations. His research has gained national and international coverage: https://wvutoday.wvu.edu/resources/how-to-say-no

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On The Board

Rodney Williams, an alumnus of the Chambers College, has been named one of the newest members of the WVU Alumni Association Board of Directors. Elected during the November 2022 meeting, Williams will serve a six-year term expiring in 2028.

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Supply Change

Bernie Quiroga, associate professor of supply chain management and program coordinator of global supply chain management, coauthored a paper that analyzes the effectiveness of urgent care for stroke victims. The paper, published in the Journal of Operations Management, uses supply chain methodology to determine best practices for patient care. 

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