While COVID-19 has forced us to pivot the way we work and play, the Robbins Center for Global Business and Strategy is no exception. In fact, two virtual activities alone in October saw more than 250 students involved in international lecture, case analyses and culture sessions in Hong Kong and Bahrain. “Framed in this way, that's very promising international reach between WVU and these two international partners,” said David Dawley, executive director of the Robbins Center.
Leidos and the Future of Business
Leidos, a Fortune 500 science and technology leader, partnered with the Chambers College in October for the ‘State of Innovation: Top Emerging Technologies Poised to be Key Drivers of a Post Pandemic World’ seminar. The event was part of the Leidos “Future of Business” series, designed to explore disciplines that are disrupting the business world, including cybersecurity, data analytics, cloud computing and the world of fintech.
Just Say 'No'
Rejoice introverts and, generally, anyone who wants to decline a social invitation. Recent research by Julian Givi, assistant professor of marketing, shows that it's ok to decline party invitations. His research has gained national and international coverage: https://wvutoday.wvu.edu/resources/how-to-say-no
Chambers' Campus Cameo
Our business students were energized by College namesake and proud West Virginia native John Chambers, who visited campus with his wife, Elaine earlier this semester. He inspired our Entrepreneurship classes and student fellows by sharing his lessons learned from 20 years of leading Cisco Systems as CEO.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.