Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact.
A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team.
" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.”
