West Virginia University
Business
MAGAZINE

The_Ticker

2023 2022 2020 2019
Shelby Toompas Heather Richardson Mikenna Pierotti Jake Stump
SHOW ALL ARTICLES
David Dawley headshot

Mountaineers Sans Frontières

Mountaineers Sans Frontières

|

Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team. 

" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.” 

Written by: Andrew Marvin

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

Read Article

Lifesaver

Not all heroes wear capes – some wear whistles. 

Read Article

Brite Ideas

The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

Read Article

Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

Read Article

Bank on it

The Center for Financial Literacy and Education, in conjunction with the Finance Department, received an Executive Training Program Gift for $38,000. Finance Faculty Brant Hammer, Frank DeGeorge and David Fragale will teach a 15-week program to a group of burgeoning portfolio managers from United Bank. This partnership was initiated through the 2019 Bank Summit and cultivated further due to a long-standing relationship with finance Professor Paul Speaker.

Read Article

View All Articles