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Mountaineers Sans Frontières

Mountaineers Sans Frontières

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Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team. 

" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.” 

Written by: Andrew Marvin

It Merits a Mention

Some students find their purpose in college. Others find it long before they set foot on campus. 

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Celebrating in Style

When COVID-19 hit, many faculty members were left learning virtual tools and hoping for some good news. Our Associate Professor of Marketing, Dr. Laurel Cook, did both. Cook receiving the news of her award of tenure was both exciting and joyful – a rainbow over the year 2020. While she could not throw the celebration party she had always wanted out of respect for our state’s COVID-19 restrictions, she did throw a one-of-a-kind photo session to share her news. “As a first-generation faculty member, this achievement is a reflection of the support and encouragement of my family,” said Cook. “Plus, this award bodes well for future generations in my family, and I am also incredibly grateful to West Virginia University and Chambers College.”

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Cap it Off

Just like the COVID-19 vaccine protects against contracting the contagious virus, the collective elements of self-efficacy, optimism, hope and resiliency - otherwise known as “PsyCap” - helps inoculate employees from the negative effects of working through a pandemic, according to Jeffery Houghton, management professor. Houghton and two of his Ph.D. students, Richard Oxarart and Luke Langlinais, found that those lagging in PsyCap characteristics drifted to maladaptive behaviors and exhibited a high perception of stress. Read more at WVUToday.

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Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co. 

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The Economics of Ergonomics

A Chambers College student can become anything. Like his father before him, Economics Ph.D. graduate Perry Ferrell became a carpenter.

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