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Mountaineers Sans Frontières

Mountaineers Sans Frontières

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Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team. 

" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.” 

Written by: Andrew Marvin

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Get Hyped

How did a global megacompany decide to invest in the Mountain State in developing the transportation of the future? Well, we have the Chambers College, Vantage Ventures and its Executive Director Sarah Biller to thank for helping land Virgin Hyperloop. The company announced it would build a certification center spanning nearly 800 acres in Tucker and Grant counties. When completed, the Virgin Hyperloop system expects to carry passengers in pods through a vacuum tube at speeds breaking 600 mph. Read more about it in an upcoming feature story in 2021 in WVU Magazine. 

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Come One, Come All

This year, our College welcomed the highest incoming freshman class to date – more than 600 incoming first-year students. Our Undergraduate Recruitment team goes above and beyond to provide a personalized experience for our admitted students. “Call and letter writing campaigns are completed with the purpose of a) assisting with the application process, b) answering any questions students and their parents may have, and c) making students feel special. Many other colleges do not employ the methods that we do. The feedback we receive routinely mentions the personalized experience as a reason for choosing Chambers and WVU,” said Rebel Smith, Assistant Dean for Undergraduate Programs. 

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Front of the House

Frank DeMarco, teaching associate professor of hospitality and tourism, recently received the Excellence in Tourism Education Award from the West Virginia Hospitality & Travel Association. 

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Leaving her own Mark

For many students, WVU feels like family. For Amaya Gray, it is family. Gray’s grandfather, Ken Gray, may have founded the long-standing program WVUp All Night (which hosts events and activities for students as an alternative to the bar scene), but Gray is leaving her own mark as a Mountaineer. She’s been part of the Career Readiness Program with our in-house Center for Career Development, served as a Peer Mentor for incoming freshmen in BCOR 191 and a Chambers College Ambassador, has been a member of the Student Managed Investment Fund (SMIF) with Naomi Boyd, and founded Students of Color in Business with the help of Susan Lantz. “Students of Color in Business is geared towards business students and business minors, as well as any student who wants to be an entrepreneur or learn more about business,” Gray said. 

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