West Virginia University
Business
MAGAZINE

The_Ticker

2023 2022 2020 2019
Shelby Toompas Heather Richardson Mikenna Pierotti Jake Stump
SHOW ALL ARTICLES
David Dawley headshot

Mountaineers Sans Frontières

Mountaineers Sans Frontières

|

Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team. 

" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.” 

Written by: Andrew Marvin

Breaking the Mold

MBA graduate Kristin Morvik is using her business education to educate the world.  

Read Article

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

Read Article

Immersed in Indonesian

Jana El-Khatib, a Master of Business Administration student from Hurricane, West Virginia, was one of four WVU students to earn the Critical Language Scholarship from the U.S. Department of State. Over the summer of 2021, El-Khatib got to study Indonesian, a language she became interested in after spending time living in Southeast Asia as a Fulbright English Teaching Assistant. She hopes to use the skills gained from the scholarship to improve her cultural competency for a future career as a healthcare provider. 

Read Article

Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

Read Article

Take Stock

Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.

Read Article

View All Articles