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Mountaineers Sans Frontières

Mountaineers Sans Frontières

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Students working with the Robbins Center for Global Business and Strategy took part in an experiential learning project that combined local service with international impact. 

A team of five graduate and undergraduate students collaborated with another team of five from George Washington University to help NIU by Talls – a juice company based in Hermitage, Pennsylvania – enter new global markets. The students advised NIU by Talls on country selection and analysis, marketing plans and operational logistics. The six-week project culminated in a presentation to the company's management team. 

" This project is a win for both our students and NIU Beverages,” said David Dawley, executive director of the Robbins Center. “The students gained access to resources, insights, and the mechanics of consulting.” 

Written by: Andrew Marvin

CPA-MAZING

Passing the CPA (Certified Public Accountant) exam is a big career step for all accounting students.

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Embodying the Mountaineer Spirit

Congratulations to marketing student Madison Bowers, who was named a Mountaineer of Distinction this fall. The award was presented during WVU’s Mountaineer Week in October 2021 and recognizes exemplary academic achievement and extracurricular involvement. Way to go, Madison! “As someone who is from a tiny town in Coal County, West Virginia, winning this award meant the world to me. I firmly believe that it takes a village to raise a kid and I am endlessly thankful to my family, friends, community, and Chambers College family, for their help along the way. Once a Mountaineer, always a Mountaineer.” 

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Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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Life-changing

Working as a program manager at Honeywell seems like a sweet enough gig, but imagine expanding your technical skills and knowledge base while in that position. Scott Branham chose that path when he enrolled in WVU Online’s Business Data Analytics program. Read more about Branham’s journey here. 

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Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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