Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.
The Art of Giving
In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.
Outstanding!
Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
Learning Through Service
In the service learning unit of the Chambers College's on-campus MBA program, students design, plan and execute a project to benefit a local nonprofit or small business of their choosing. This year’s projects netted big results:
Roll Call
Four Chambers College alumni who trailblazed their way to success in the business world joined the 2020 Roll of Distinguished Alumni class. They include Tina Bigalke, chief diversity officer of PepsiCo; Glenn Carell, managing director of Global Trading Systems Designated Market Making Operations; Dan D’Arrigo, former executive vice president and chief financial officer of MGM Resorts; and Albert Lewis, owner and chairman of Glass Inc.
Fashion and Finance
Interested in finance, but also fashion? You can do both! John Pineda, finance senior and fashion merchandising minor, attended New York Fashion Week this fall as a production coordinator. He had the opportunity to see what goes on behind the scenes to put on a show — everything from hair and makeup to seating, lighting, ticketing and security.