Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.
In Service to the State
Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body.
Outstanding!
Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.
The Future is Innovative Females
In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!”
A Test Above the Rest
When it comes to the cybersecurity industry, the CISSP – Certified Information Systems Security Professional – is one of the most sought after certifications individuals can receive. In fact, in Britain, the CISSP certification counts as a masters degree. That is how prestigious it is.
Eight is Great
For the eighth consecutive year, the College’s Professional Sales Institute was named a Top University Sales Program in the world by the Sales Education Foundation. The listing highlights the top sales programs at higher education institutions that include 134 schools in North America and 16 international schools.