Lana Latif has already met her goal of securing a job with a Big Four accounting firm -- and she’s still in grad school. Latif will earn her master’s in accountancy in 2021 before heading to Pittsburgh to be an assurance associate at Ernst & Young. According to her mentor, Gary LeDonne, this is a great success story for Latif who came to WVU after living with her family in Palestine.
Ignite!
The Encova Center for Innovation and Entrepreneurship continues to empower budding entrepreneurs across the Mountain State with the tools needed to flourish. The Encova Center is launching IgniteWV, thanks to $200,000 in grant funding from the Claude Worthington Benedum Foundation.
A Refreshing Experience
Mason Harp is not only a Chambers College marketing junior, but he is also WVU’s Coca-Cola Ambassador. In fact, he is currently ranked 1st on the leaderboard for Coca-Cola Campus Ambassadors. “I am extremely excited to be working with Coca-Cola. The chance to add a Fortune 500 Company to my resume will help make me more marketable when applying for internships and other future opportunities,” Harp said.
I Scream, You Scream
Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022.
February Research Successes
Our roundup of Chambers College research publications, media appearances, awards, achievements and other noteworthy tidbits.
All Women, All Business
Prior to 2019, West Virginia University was the only Big 12 school without a student organization dedicated to women in business. That fall semester, Deanna Crumm – now a marketing and organizational leadership senior – and other young women in the Chambers College began the University’s first Women in Business student organization to foster a supportive community of women and equip them with the knowledge, skills and network to succeed and follow their passions.