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Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

Economics, Gentrification and Crime

You often don’t think of gun violence, gentrification and drug crime when thinking about business education. But one recent economics alumnus found a research niche on that topic. 

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Take Stock

Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.

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Fashion and Finance

Interested in finance, but also fashion? You can do both! John Pineda, finance senior and fashion merchandising minor, attended New York Fashion Week this fall as a production coordinator. He had the opportunity to see what goes on behind the scenes to put on a show — everything from hair and makeup to seating, lighting, ticketing and security.

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Testify

John Deskins, director of the WVU Bureau of Business and Economic Research, testified on Capitol Hill before the U.S. Senate Committee on Energy and Natural Resources in July. The topic? The importance of energy innovation to economic growth.

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No Dessert - or Dinner

One of seven West Virginians don't know where or when they’ll get their next meal. Food deserts are defined by the USDA as areas that lack fresh and healthful foods, and these are found throughout the state in impoverished areas lacking grocery stores, farmers’ markets and healthy food providers. John Saldanha, Sears chair in global supply chain management, is addressing this West Virginia problem head-on with his supply chain technology students. Read more in an upcoming edition of our magazine.

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