Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.
CPA-MAZING
Passing the CPA (Certified Public Accountant) exam is a big career step for all accounting students.
The Future is Innovative Females
In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!”
On The Board
Rodney Williams, an alumnus of the Chambers College, has been named one of the newest members of the WVU Alumni Association Board of Directors. Elected during the November 2022 meeting, Williams will serve a six-year term expiring in 2028.
Ignite!
The Encova Center for Innovation and Entrepreneurship continues to empower budding entrepreneurs across the Mountain State with the tools needed to flourish. The Encova Center is launching IgniteWV, thanks to $200,000 in grant funding from the Claude Worthington Benedum Foundation.
Celebrating in Style
When COVID-19 hit, many faculty members were left learning virtual tools and hoping for some good news. Our Associate Professor of Marketing, Dr. Laurel Cook, did both. Cook receiving the news of her award of tenure was both exciting and joyful – a rainbow over the year 2020. While she could not throw the celebration party she had always wanted out of respect for our state’s COVID-19 restrictions, she did throw a one-of-a-kind photo session to share her news. “As a first-generation faculty member, this achievement is a reflection of the support and encouragement of my family,” said Cook. “Plus, this award bodes well for future generations in my family, and I am also incredibly grateful to West Virginia University and Chambers College.”