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Photo of Brite founders Lukas Thackery, Martin Craig Dombrowski and Nate Wimer posing.

Brite Ideas

Brite Ideas

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The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

In 2023, the trio came up with a bright, or rather, Brite idea to start a business that proactively identifies college students' needs through an app that rewards students for sharing real-time feedback.

As an MBA graduate from WVU's John Chambers College of Business and Economics, Thackery recognized that Brite needed a strategic plan that valued experimentation. 

That led him and his co-founders to Vantage Ventures.

“Vantage Ventures and its director, Dr. Ryan Angus, helped our team by making us continuously challenge our business model assumptions,” Thackery said. “Their mindset kept us nimble and adaptable, driving our growth and success.”

Since launching in 2023, Brite has expanded to five college towns, giving away over $10,000 in prizes from more than 100 local businesses. In November 2024, the company received $150,000 from Wing 2 Wing Ventures, enabling them to build their engineering team and accelerate growth.

So, what’s next for Brite?

According to Thackery, Brite aims to launch new university partnerships designed to reduce student attrition through data-driven insights by spring 2025.

Do you have an entrepreneurial idea you want to pursue? Apply today to the spring cohort of Vantage Ventures’ startup accelerator!

Written by: Emma Higgins

Something in the Air

A paper coauthored by Economics Professors Brad Humphreys and Jane Ruseski has been chosen by its journal of publication, Sports Economic Review, as its best paper of the year. Their research suggests that cities with professional sports teams bear increased flu mortality rates. Read the paper on Sports Economic Review.

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Is PEPSI ok?

Actually, it’s more than OK for Amy Toscano, who graduated in May with a global supply chain management degree. Toscano, of East Stroudsburg, Pa., quickly fizzed into the workforce with a supply chain position with PepsiCo, which Toscano calls “a global brand that encourages my personal growth that started with great experiences at the Chambers College – both in and out of the classroom.”

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All Women, All Business

Prior to 2019, West Virginia University was the only Big 12 school without a student organization dedicated to women in business. That fall semester, Deanna Crumm – now a marketing and organizational leadership senior – and other young women in the Chambers College began the University’s first Women in Business student organization to foster a supportive community of women and equip them with the knowledge, skills and network to succeed and follow their passions. 

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Chambers' Campus Cameo

Our business students were energized by College namesake and proud West Virginia native  John Chambers, who visited campus with his wife, Elaine earlier this semester. He inspired our Entrepreneurship classes and student fellows by sharing his lessons learned from 20 years of leading Cisco Systems as CEO.

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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