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Photo of Brite founders Lukas Thackery, Martin Craig Dombrowski and Nate Wimer posing.

Brite Ideas

Brite Ideas

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The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

In 2023, the trio came up with a bright, or rather, Brite idea to start a business that proactively identifies college students' needs through an app that rewards students for sharing real-time feedback.

As an MBA graduate from WVU's John Chambers College of Business and Economics, Thackery recognized that Brite needed a strategic plan that valued experimentation. 

That led him and his co-founders to Vantage Ventures.

“Vantage Ventures and its director, Dr. Ryan Angus, helped our team by making us continuously challenge our business model assumptions,” Thackery said. “Their mindset kept us nimble and adaptable, driving our growth and success.”

Since launching in 2023, Brite has expanded to five college towns, giving away over $10,000 in prizes from more than 100 local businesses. In November 2024, the company received $150,000 from Wing 2 Wing Ventures, enabling them to build their engineering team and accelerate growth.

So, what’s next for Brite?

According to Thackery, Brite aims to launch new university partnerships designed to reduce student attrition through data-driven insights by spring 2025.

Do you have an entrepreneurial idea you want to pursue? Apply today to the spring cohort of Vantage Ventures’ startup accelerator!

Written by: Emma Higgins

Frank Fumich: Mountain Man

Chambers College alumnus Frank Fumich no longer lives in West Virginia, but he’s still called to the mountains – specifically, Mount Everest. 

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Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co. 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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