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Eight is Great

Eight is Great

For the eighth consecutive year, the College’s Professional Sales Institute was named a Top University Sales Program in the world by the Sales Education Foundation. The listing highlights the top sales programs at higher education institutions that include 134 schools in North America and 16 international schools.

“Our sales program continues to grow in terms of student involvement and placements, and this recognition is a wonderful validation of our program,” said Michael Walsh, chair and associate professor of marketing.

Student engagement in the program has grown through high-level classroom education, experiential learning, exposure to companies, internship opportunities, sales case competitions, the professional sales club and featured speakers.

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Supply Change

Bernie Quiroga, associate professor of supply chain management and program coordinator of global supply chain management, coauthored a paper that analyzes the effectiveness of urgent care for stroke victims. The paper, published in the Journal of Operations Management, uses supply chain methodology to determine best practices for patient care. 

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Cap it Off

Just like the COVID-19 vaccine protects against contracting the contagious virus, the collective elements of self-efficacy, optimism, hope and resiliency - otherwise known as “PsyCap” - helps inoculate employees from the negative effects of working through a pandemic, according to Jeffery Houghton, management professor. Houghton and two of his Ph.D. students, Richard Oxarart and Luke Langlinais, found that those lagging in PsyCap characteristics drifted to maladaptive behaviors and exhibited a high perception of stress. Read more at WVUToday.

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Hockey, Sticking

Question: What do hockey and entrepreneurship have in common?

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Brite Ideas

The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

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