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Photo of Lemon Milk Paper Co. products

Greeting Every Opportunity with Open Arms

Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co

"The pandemic gave people the opportunity to reevaluate their passions and find something they connected with," Severs said. "For me, that was connecting back to my old love of illustrating greeting cards, this time with my iPad instead of crayons and colored pencils. I have always been a very creative person and love painting, drawing, or any outlet that allows me to be artistic." 

Her business offers stationery products in the form of greeting cards, academic planners, notepads, notebooks, stickers and wrapping paper. As far as the business name, Severs said “Lemon Milk” is the name of one of her favorite fonts and is a name people would remember.

“I illustrate the designs myself, then I send them to a manufacturer to ensure the highest quality. My favorite product I sell is the miniature planner stickers. I think they are a fun way to organize your events and tasks in your planner.”

Lemon Milk Paper Co supplies more than 160 retailers and fulfills their stationery needs. 

Severs runs her business while remaining a full-time student, being involved with Kappa Kappa Gamma sorority, the WVU Fastenal Sales Team and other activities across campus. Read more about Severs.

I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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First Pitch

Supported by Silicon Valley CEO Ray Zinn, the first ZinnStarter Pitch Competition, hosted by the LaunchLab, gave aspiring collegiate entrepreneurs an opportunity to win cash to build their ideas into the next groundbreaking product or business. Winners included: First place ($2,500): Emma Adams, WVU animal and nutritional sciences major, and her business idea PetRecord, which provides universal medical records for pets in emergency situations; second place ($1,500): Cameron Keefe, global supply chain management major, and her idea ThermoRoller, which combines physical massage with temperature control to relieve sore muscle pain; and third place ($1,000) to the team of Austin Davis, Anne Byer and Emily Thomas, from the University of Charleston, and their idea Second Chance, a program that helps give active control back to people with quadriplegia and paraplegia. 

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Lifesaver

Not all heroes wear capes – some wear whistles. 

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Hockey, Sticking

Question: What do hockey and entrepreneurship have in common?

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Ignite!

The Encova Center for Innovation and Entrepreneurship continues to empower budding entrepreneurs across the Mountain State with the tools needed to flourish. The Encova Center is launching IgniteWV, thanks to $200,000 in grant funding from the Claude Worthington Benedum Foundation.

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