The_Ticker

Photo of Lemon Milk Paper Co. products

Greeting Every Opportunity with Open Arms

Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co

"The pandemic gave people the opportunity to reevaluate their passions and find something they connected with," Severs said. "For me, that was connecting back to my old love of illustrating greeting cards, this time with my iPad instead of crayons and colored pencils. I have always been a very creative person and love painting, drawing, or any outlet that allows me to be artistic." 

Her business offers stationery products in the form of greeting cards, academic planners, notepads, notebooks, stickers and wrapping paper. As far as the business name, Severs said “Lemon Milk” is the name of one of her favorite fonts and is a name people would remember.

“I illustrate the designs myself, then I send them to a manufacturer to ensure the highest quality. My favorite product I sell is the miniature planner stickers. I think they are a fun way to organize your events and tasks in your planner.”

Lemon Milk Paper Co supplies more than 160 retailers and fulfills their stationery needs. 

Severs runs her business while remaining a full-time student, being involved with Kappa Kappa Gamma sorority, the WVU Fastenal Sales Team and other activities across campus. Read more about Severs.

A Mountaineer in Town Hall

Some people take their business public. Chambers College alumnus Eric Mason took his business to the public. 

Read Article

Paul Speaker Appointed Fred T. Tattersall Distinguished Teaching Chair in Finance

Paul Speaker, professor in the Finance department, has been appointed as the Fred T. Tattersall Distinguished Teaching Chair in Finance for the Chambers College.

Read Article

Tipping Points

Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

Read Article

Economics, Gentrification and Crime

You often don’t think of gun violence, gentrification and drug crime when thinking about business education. But one recent economics alumnus found a research niche on that topic. 

Read Article

On The Board

Rodney Williams, an alumnus of the Chambers College, has been named one of the newest members of the WVU Alumni Association Board of Directors. Elected during the November 2022 meeting, Williams will serve a six-year term expiring in 2028.

Read Article