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Photo of Lemon Milk Paper Co. products

Greeting Every Opportunity with Open Arms

Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co

"The pandemic gave people the opportunity to reevaluate their passions and find something they connected with," Severs said. "For me, that was connecting back to my old love of illustrating greeting cards, this time with my iPad instead of crayons and colored pencils. I have always been a very creative person and love painting, drawing, or any outlet that allows me to be artistic." 

Her business offers stationery products in the form of greeting cards, academic planners, notepads, notebooks, stickers and wrapping paper. As far as the business name, Severs said “Lemon Milk” is the name of one of her favorite fonts and is a name people would remember.

“I illustrate the designs myself, then I send them to a manufacturer to ensure the highest quality. My favorite product I sell is the miniature planner stickers. I think they are a fun way to organize your events and tasks in your planner.”

Lemon Milk Paper Co supplies more than 160 retailers and fulfills their stationery needs. 

Severs runs her business while remaining a full-time student, being involved with Kappa Kappa Gamma sorority, the WVU Fastenal Sales Team and other activities across campus. Read more about Severs.

All Women, All Business

Prior to 2019, West Virginia University was the only Big 12 school without a student organization dedicated to women in business. That fall semester, Deanna Crumm – now a marketing and organizational leadership senior – and other young women in the Chambers College began the University’s first Women in Business student organization to foster a supportive community of women and equip them with the knowledge, skills and network to succeed and follow their passions. 

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The Future is Innovative Females

In an effort to reach innovative and entrepreneurial females throughout the state, the WVU Morris L. Hayhurst LaunchLab hosted its Second Annual Women Innovate Pitch Competition. Ten women entered the virtual competition in October in hopes of winning prizes up to $5,000 to turn their idea into a reality. The contestants had to consider every aspect of their pitch – everything from production to advertising – and field questions from the all-female panel of judges. First place went to Anna Cummings, a business management major and entrepreneurship minor from Ashburn, Virginia, whose pitch identified an unaddressed need for a device to help earring-wearers attach their earring backtracks. “The Women Innovate Pitch Competition is an important opportunity for women entrepreneurs,” said Carrie White, executive director of the Morris L. Hayhurst LaunchLab. “The LaunchLab is here to provide support to all student innovators. However, historically we have seen fewer female clients as compared to male. This event is designed to level that field. The first year we held it, we saw our female entrepreneurs increase by 20 percent. We want to provide encouragement to all WVU students who wish to create something new!” 

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Cyber Successes

Christopher Ramezan, assistant professor of management information systems and coordinator of the business cybersecurity management program, was recently recognized for his teaching prowess by two different organizations. 

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Business Butterfly Effect

What happens to small businesses when big retailers shut down?

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Feminine Appeal

After graduating magna cum laude in finance and economics in 2008, Nesha Sanghavi launched UG Apparel, collegiate sports fashions for women. As a varsity cheerleader for the WVU football and basketball teams, Sanghavi noticed the lack of feminine appeal in WVU clothing. So she did something about it. How successful has she been? Enough to donate $100,000 to establish an endowed scholarship and student enrichment fund in her name. She was named to the Roll of Distinguished Alumni in 2019.

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