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Photo of Lemon Milk Paper Co. products

Greeting Every Opportunity with Open Arms

Greeting Every Opportunity with Open Arms

After growing up in her parents’ business, Emmy Severs was inspired to start her own business halfway through her college career. As an entrepreneurship major, she leaned on her passions and creative skills, and launched a stationary company called Lemon Milk Paper Co

"The pandemic gave people the opportunity to reevaluate their passions and find something they connected with," Severs said. "For me, that was connecting back to my old love of illustrating greeting cards, this time with my iPad instead of crayons and colored pencils. I have always been a very creative person and love painting, drawing, or any outlet that allows me to be artistic." 

Her business offers stationery products in the form of greeting cards, academic planners, notepads, notebooks, stickers and wrapping paper. As far as the business name, Severs said “Lemon Milk” is the name of one of her favorite fonts and is a name people would remember.

“I illustrate the designs myself, then I send them to a manufacturer to ensure the highest quality. My favorite product I sell is the miniature planner stickers. I think they are a fun way to organize your events and tasks in your planner.”

Lemon Milk Paper Co supplies more than 160 retailers and fulfills their stationery needs. 

Severs runs her business while remaining a full-time student, being involved with Kappa Kappa Gamma sorority, the WVU Fastenal Sales Team and other activities across campus. Read more about Severs.

In Service to the State

Brad Price, associate professor of management information systems, was named to the Association to Advance Collegiate Schools of Business' 2024 Class of Influential Leaders. This distinction honors “AACSB-accredited business school faculty demonstrating impact through their research.” The AACSB is the Chambers College’s accrediting body. 

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Take Stock

Worried about a looming recession and what to do with your money? Hold steady on those investment plans, advises Alexander Kurov, professor and Fred T. Tattersall research chair in finance. In an article penned for The Conversation, Kurov writes “Stick to your long-term plan and ignore day-to-day market fluctuations, however frightening they may be. Don’t take my word for it. The tried and true approach of passive investing is backed up by a lot of evidence.” To dive into the full article, go to go.wvu.edu/kurov.

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Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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Virtual Globetrotting

While COVID-19 has forced us to pivot the way we work and play, the Robbins Center for Global Business and Strategy is no exception. In fact, two virtual activities alone in October saw more than 250 students involved in international lecture, case analyses and culture sessions in Hong Kong and Bahrain. “Framed in this way, that's very promising international reach between WVU and these two international partners,” said David Dawley, executive director of the Robbins Center. 

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When Life Hands You Lemons

In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.

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