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Shelby Toompas Heather Richardson Mikenna Pierotti Jake Stump
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Testify

Testify

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John Deskins, director of the WVU Bureau of Business and Economic Research, testified on Capitol Hill before the U.S. Senate Committee on Energy and Natural Resources in July. The topic? The importance of energy innovation to economic growth.

“In West Virginia, the real key is finding things that are related to energy that build on our comparative advantage, that build on our historic strengths that are still different, new, innovative and growing — not just simply the extraction and exportation of raw coal and gas but other industries that relate to energy and benefit from local abundant supply of energy.”

Just Say 'No'

Rejoice introverts and, generally, anyone who wants to decline a social invitation. Recent research by Julian Givi, assistant professor of marketing, shows that it's ok to decline party invitations. His research has gained national and international coverage: https://wvutoday.wvu.edu/resources/how-to-say-no

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Business Butterfly Effect

What happens to small businesses when big retailers shut down?

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Focus Forward

A student veteran and graduate student in business administration is in elite company as one of only 18 women chosen for a fellowship designed to support military-connected females.

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Is PEPSI ok?

Actually, it’s more than OK for Amy Toscano, who graduated in May with a global supply chain management degree. Toscano, of East Stroudsburg, Pa., quickly fizzed into the workforce with a supply chain position with PepsiCo, which Toscano calls “a global brand that encourages my personal growth that started with great experiences at the Chambers College – both in and out of the classroom.”

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