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Clothes-Minded

Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

Demitrus Jones, senior majoring in entrepreneurship and innovation, learned how to grow his business as a Gilman Scholar in Hong Kong last spring. Jones founded Royalte, a brand of apparel, in 2018. The Gilman Scholarship is a grant program enabling students to study or intern abroad, gaining skills critical to economic competitiveness.

Brite Ideas

The future’s looking Brite for West Virginia University alumni Lukas Thackery, Martin Craig Dombrowski and Nate Wimer.

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Beauty and the Least (Paid) $$$

Football was never intended to be a beauty pageant. A study led by economics professor Brad Humphreys backs it up. In fact, if you’re a handsome heartthrob coaching an NCAA Division I team, you might get a penalty flag when it comes to pay.

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Ignite!

The Encova Center for Innovation and Entrepreneurship continues to empower budding entrepreneurs across the Mountain State with the tools needed to flourish. The Encova Center is launching IgniteWV, thanks to $200,000 in grant funding from the Claude Worthington Benedum Foundation.

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Cyber Successes

Christopher Ramezan, assistant professor of management information systems and coordinator of the business cybersecurity management program, was recently recognized for his teaching prowess by two different organizations. 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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