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Clothes-Minded

Clothes-Minded

“The future is unpredictable so I focus on the ‘how’ and not the ‘what.'’”

Demitrus Jones, senior majoring in entrepreneurship and innovation, learned how to grow his business as a Gilman Scholar in Hong Kong last spring. Jones founded Royalte, a brand of apparel, in 2018. The Gilman Scholarship is a grant program enabling students to study or intern abroad, gaining skills critical to economic competitiveness.

Fashion and Finance

Interested in finance, but also fashion? You can do both! John Pineda, finance senior and fashion merchandising minor, attended New York Fashion Week this fall as a production coordinator. He had the opportunity to see what goes on behind the scenes to put on a show — everything from hair and makeup to seating, lighting, ticketing and security.

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Embodying the Mountaineer Spirit

Congratulations to marketing student Madison Bowers, who was named a Mountaineer of Distinction this fall. The award was presented during WVU’s Mountaineer Week in October 2021 and recognizes exemplary academic achievement and extracurricular involvement. Way to go, Madison! “As someone who is from a tiny town in Coal County, West Virginia, winning this award meant the world to me. I firmly believe that it takes a village to raise a kid and I am endlessly thankful to my family, friends, community, and Chambers College family, for their help along the way. Once a Mountaineer, always a Mountaineer.” 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Feminine Appeal

After graduating magna cum laude in finance and economics in 2008, Nesha Sanghavi launched UG Apparel, collegiate sports fashions for women. As a varsity cheerleader for the WVU football and basketball teams, Sanghavi noticed the lack of feminine appeal in WVU clothing. So she did something about it. How successful has she been? Enough to donate $100,000 to establish an endowed scholarship and student enrichment fund in her name. She was named to the Roll of Distinguished Alumni in 2019.

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Welcome to the Hall

Three West Virginians with careers in energy, restaurant franchising and industrial service are the newest members of the West Virginia Business Hall of Fame

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