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Tipping Points

Tipping Points

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Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

Trending

Twitter is more than rantin’ and ravin’ and snarky memes. It can influence stock returns, according to Alexander Kurov, professor and Fred T. Tattersall research chair in finance. Kurov and Chen Gu, a 2018 graduate of the finance doctoral program, found that firm-level Twitter content has information useful for predicting next-day stock returns, and that it is a stronger predictor of returns for firms with less analyst coverage. Their study, “ Informational role of social media: Evidence from Twitter sentiment,” is published in the Journal of Banking and Finance.

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Inspiring the Next Generation

Each year, West Virginia Executive magazine publishes a “Young Guns” list recognizing young professionals in the business community who drive our Mountain State forward. We're proud to share that Tara St. Clair, program director of our Encova Center for Innovation and Entrepreneurship, made West Virginia Executive magazine's Young Guns Class of 2023! As one of 10 West Virginia professionals, St. Clair was honored to be chosen for this year’s class.

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Chambers' Campus Cameo

Our business students were energized by College namesake and proud West Virginia native  John Chambers, who visited campus with his wife, Elaine earlier this semester. He inspired our Entrepreneurship classes and student fellows by sharing his lessons learned from 20 years of leading Cisco Systems as CEO.

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The Art of Giving

In times of looking for that special gift, lean on Julian Givi for sound advice. Givi, assistant professor of marketing, is an expert on gifting.

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