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Tipping Points

Tipping Points

Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

Supply Change

Bernie Quiroga, associate professor of supply chain management and program coordinator of global supply chain management, coauthored a paper that analyzes the effectiveness of urgent care for stroke victims. The paper, published in the Journal of Operations Management, uses supply chain methodology to determine best practices for patient care. 

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Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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Fans Arrive Like Butterflies

Large, one-off events such as music concerts can create economic impacts not seen from professional sports, suggests rockin’ research by Joshua Hall, chair and professor of economics. Hall and Justin Parker, a 2020 Ph.D. economics graduate, found that Pearl Jam’s Seattle “Home Shows” in August 2018 generated $58 million in additional hotel revenue and $9 million in hotel tax revenue. That dwarfs Seattle Mariners baseball games ($140,000 in additional hotel revenue on game days). Their research was published in the Annals of Tourism Research Empirical Insights.

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When Life Hands You Lemons

In September 2019, our CEO Club donated the money from its Lemonade Day, which was held spring 2019, to WVU Medicine Children’s. Not only did local Morgantown kids learn how to run a profitable lemonade stand, but they were also able to support a great cause that will go on to help other children in our community.

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Big Data, Bigger Wins

The year 2023 was a significant one for Data Driven WV. One of the Chambers College’s research and outreach centers, Data Driven WV works to improve living and working conditions statewide through data-centric and technological solutions, with clients ranging from small businesses to large corporations.

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