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Tipping Points

Tipping Points

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Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

CPA-MAZING

Passing the CPA (Certified Public Accountant) exam is a big career step for all accounting students.

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Get Hyped

How did a global megacompany decide to invest in the Mountain State in developing the transportation of the future? Well, we have the Chambers College, Vantage Ventures and its Executive Director Sarah Biller to thank for helping land Virgin Hyperloop. The company announced it would build a certification center spanning nearly 800 acres in Tucker and Grant counties. When completed, the Virgin Hyperloop system expects to carry passengers in pods through a vacuum tube at speeds breaking 600 mph. Read more about it in an upcoming feature story in 2021 in WVU Magazine. 

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I Scream, You Scream

Move over cones and milkshakes, there is a new way to enjoy ice cream – rolled! Marketing student and Morgantown native Tyler Lalka is bringing rolled ice cream to the hills of Morgantown and nearby cities with his business Rolling Hills Ice Cream. Lalka originally saw the concept being done in larger cities and thought to himself, “Mountaineers need this,” and opened his ice cream truck in April 2021. Not only is the ice cream mixed with toppings on top of a negative-five degree plate and rolled into pieces, but his truck also allows him to roll to birthday parties, weddings, farmer’s markets, fairs, office gatherings and more. “It was a dream of mine to bring this to Morgantown and I decided to go mobile because it would give me the opportunity to meet my customers where they are,” he said. The signature menu (which ice cream lovers can get any time) includes salted caramel pretzel, Oreo, peanut butter cup, s'mores and Nutella banana. On top of those flavors, individuals can add other sweet or savory ingredients. Lalka will graduate with a degree in marketing in December 2022. 

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Lifesaver

Not all heroes wear capes – some wear whistles. 

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Welcome to the Hall

Three West Virginians with careers in energy, restaurant franchising and industrial service are the newest members of the West Virginia Business Hall of Fame. 

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