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Tipping Points

Tipping Points

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Here’s a tip for New York City taxi drivers seeking bigger tips: Pick up tourists. Adam Nowak, associate professor of economics, and Amir B. Ferreira Neto, ’19, PhD Economics, studied data on yellow taxis in the Big Apple to see if tourists tipped more than locals. They do. Furthermore, theatergoers tip more than non-theatergoers, based on their findings that zeroed-in on drop-offs and pickups near Broadway. These differences between tourists and locals may affect the allocation of taxis throughout the city, conclude Nowak, Neto and Amanda Ross, of the University of Alabama.

Outstanding!

Each spring, the University honors selected faculty members with the WVU Foundation Awards for Outstanding Teaching. Jody Crosno, the Joseph E. Antonini Chair and professor in marketing, was one of five faculty to receive the 2021 award. The committee was impressed by her seamless incorporation of experiential learning and technology into the classroom, exceptional student engagement, and innovative classroom assignments that require her students to engage with customers and clients, such as Camp Virgil Tate, to gain real-world experience.

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Eight is Great

For the eighth consecutive year, the College’s Professional Sales Institute was named a Top University Sales Program in the world by the Sales Education Foundation. The listing highlights the top sales programs at higher education institutions that include 134 schools in North America and 16 international schools.

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Lifesaver

Not all heroes wear capes – some wear whistles. 

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Breaking the Mold

MBA graduate Kristin Morvik is using her business education to educate the world.  

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Feminine Appeal

After graduating magna cum laude in finance and economics in 2008, Nesha Sanghavi launched UG Apparel, collegiate sports fashions for women. As a varsity cheerleader for the WVU football and basketball teams, Sanghavi noticed the lack of feminine appeal in WVU clothing. So she did something about it. How successful has she been? Enough to donate $100,000 to establish an endowed scholarship and student enrichment fund in her name. She was named to the Roll of Distinguished Alumni in 2019.

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